So I've babbled on and on about hosting all sorts of events. But what I've never done is tell you the best way to go about planning. Here's the skinny: Your event should never cost more than 10% of what you think you can fundraise. Read this twice: YOUR EVENT SHOULD NEVER COST MORE THAN... Continue Reading →
Target. Diversify. Cultivate.
If there is one thing I hate, it's asking the ether to donate. "But," you say, "I have 542,371 followers on Twitter! If everyone donated £1.00 to my cause I would have £542,371.00!" And it would work, if you were an uber-celebrity or you had a major amount of media behind you. Chances are you... Continue Reading →